Understanding TCR Trust Scores
How The Campaign Registry assigns reputation ratings that determine throughput and approval speed
The Campaign Registry assigns trust scores (0-100 scale) to validate business legitimacy and determine messaging throughput limits. Scores aggregate 15+ data points including business verification, online reputation, domain age, and messaging history. Higher scores enable automated carrier approval and increased message velocity limits.
- Automated carrier approval (24-48 hours)
- Up to 4,500 msg/min throughput
- >95% campaign approval rate
- Automated approval with spot checks (3-5 days)
- Up to 600 msg/min throughput
- 70-90% campaign approval rate
- Manual carrier review required (7-10+ days)
- Up to 60 msg/min throughput (10x slower)
- 40-60% campaign approval rate
Why Trust Scores Matter
Business Impact
- Approval timelines vary 10x between score tiers (2 days vs 20+ days)
- Throughput limits differ 75x (60 vs 4,500 msg/min)
- Low scores trigger manual reviews causing launch delays
- Throughput limits directly impact revenue for time-sensitive campaigns
Carrier Behavior
- Scores >75 enable automated approval workflows
- Scores <50 require human carrier review
- Low scores trigger enhanced content filtering
- High scores demonstrate carrier trust and compliance commitment
Score Improvement ROI
Increasing trust score from 45 (low) to 80 (high) delivers:
- 7x faster approval: 10 business days → 1.5 business days
- 75x throughput increase: 60 msg/min → 4,500 msg/min
- 2x higher approval rate: 45% → 95%+ campaign acceptance
- Reduced operational friction: Automated workflows eliminate manual carrier escalations
Trust Score Calculation Factors
15+ data points aggregated by TCR to determine brand reputation and throughput limits
Business Verification (30-40% of Score)
Free DUNS numbers available at dnb.com in 30 days. TCR validates against D&B database for trust score boost.
Required for all business registrations. TCR validates EIN against IRS records and state Secretary of State filings.
Upload state-issued formation documents. Validates legal business name matches TCR registration.
Online Reputation (25-35% of Score)
Domains >6 months old with active content score higher. TCR validates WHOIS data, SSL certificates, and site legitimacy.
Average 4+ star rating with 20+ reviews improves trust score. TCR aggregates signals from Google My Business, Yelp, industry platforms.
BBB A+ rating adds credibility. Optional but recommended for businesses in high-scrutiny verticals (financial, insurance).
Messaging History (15-25% of Score)
Low spam complaint rates (<0.1%) and high opt-in engagement improve scores. New brands start neutral; scores increase with clean messaging history.
TCPA litigation history, FCC enforcement actions, or carrier policy violations significantly reduce trust score. Clean compliance record essential.
Company Attributes (10-20% of Score)
Publicly traded companies with stock tickers receive automatic trust boost due to regulatory oversight and financial transparency.
Companies >3 years old score higher than newly formed entities. TCR validates formation date against state records.
Low-risk verticals (healthcare, education, utilities) neutral impact. High-risk verticals (finance, insurance, debt collection) may face additional scrutiny.
Maximize Your TCR Trust Score
Schedule a consultation to analyze your current score, identify improvement opportunities, and accelerate carrier approval timelines